Playlists: Shareable, embeddable video collections

Problem

Vimocity had a video library and no way to hand someone part of it. That was the job our customers actually had: safety leaders run briefings and crew leaders run daily huddles, each with videos chosen in advance and played for a group — often a group where not everyone has an account.

The call: no login wall. Shared playlists open on an ungated page, so content gets from a foreman to a crew without a registration step — reach over sign-ups. Sign-in sits on the page instead of in front of it, adding what only makes sense with an account: saving, watch status, and group logging.

What I did

• Group logging: one person logs a video or a Daily 5 for everyone who did it with them, so a crew doesn't need ten phones out to get credit.
• Embeds for intranets and tailboard systems, allowlisted by domain and tied to the playlist itself. Edit it once and every embed updates, from a foreman's iPad to the company intranet.
• A player for a room: autoplay, repeat, and full screen, so a playlist can loop on a break-room TV for people who never open the app.

Outcome

• Saves grew more than 4x from launch to their peak month.
• The share of active web users watching a video rose from 48% to 58% in the three months after launch. April was also a challenge month, so not all of that is playlists.
• Sharing by link was barely used. Embeds are where sharing happened: screens playing for a room, launched again and again.
• Sales uses the same tool to build playlists for prospects.