Product design manager

Caleb Smith

I design products and write the frontend code they’re built from.

What have I built lately?

I rebuilt Vimocity’s web portal on VimUI, our design system of 50+ web components. Every page now runs on one codebase, a stronger foundation for our CI/CD pipeline, so we can improve features and release new ones faster. Weekly web users held steady through the move. Case study: Web portal rebuild: Migrating every page to one codebase

What is my role at Vimocity?

I lead design at Vimocity, talking with customers and deciding what we build with our developers and business managers. All of our features are designed in real components, so developers get working code instead of a spec to rebuild. About 80% of the frontend code I prototype reaches production. Case study: Design guardrails: Keeping AI-written code on the design system

Anything overengineered here?

This, probably. The answer types itself, holds the page still while it does, reads to screen readers as one sentence, and works with JavaScript off. I regret nothing. Colophon: How this site is built, and why

See my work

Vimocity

We are a workplace health and safety platform built for utility companies. I lead product design on the features and tools that safety leaders use to keep their crews safe.

Platform
Design systems
2022–present

VimUI: Vimocity’s design system, built in code

Reuse ~10% → 80–90%

Platform
Design systems
2025–2026

Design guardrails: Keeping AI-written code on the design system

Same output, leaner team

Platform
Frontend
2026

Web portal rebuild: Migrating every page to one codebase

No migration dip

Field-based workers
Product design
2023–2024

Movement challenges: Leaderboards and targets that build a daily habit

+65% Daily 5 completions in challenges

Admins
Product design
2023–2024

Challenge admin: A self-serve tool for running challenges

+143% admin users in 2026

Identity
Product design
2025

Login and account creation: One sign-in for web, mobile, and desktop

−80% login support tickets

Safety leaders
Product design
2025

Playlists: Shareable, embeddable video collections

4x saves, launch to peak

Desk-based workers
Product design
2024–2025

V-minder: A desktop app for movement breaks at work

1.3x as likely to complete the Daily 5

Storybook

VimUI, live (opens in a new tab)

Vimocity’s public design system: 50+ components on shared tokens.

Studio

Modern Trailhead (opens in a new tab)

My studio since 2016: websites, video, and photo for brands like Brooks Running and Shake Shack.

About this site

Colophon

The stack, the alternatives that lost, and what each choice cost.

About this site

Style guide

Every token and component, measured live in your current theme.

About this site

Source code (opens in a new tab)

The components, tokens, and checks behind this site.

Profile

LinkedIn (opens in a new tab)

My background and roles, in full.

How I got here

I started out designing and building websites, and shooting the photos and video for them. At Vimocity, I began in design, video, and motion graphics, then moved into designing and building the platform itself.

Outside work, I’m a dog and human dad in Seattle, and I love coffee, breweries, and travel. Our last trip was Greece and Turkey; Scotland is next.

My experience →